brands rarely


It can be an exciting thing to start work on the visual identity for your business. The reality of branding and logos are that they rarely give you that wow moment.

Sometimes a brand might not be that attractive but it can be effective.

Consider these iconic Australian retail brands. The consumer probably has never had a wow moment looking at them but they do work. They are based in a clear marketing strategy. They are bold, clear, and scream cheap retail. Consumers who want a bargain are attracted to it!

Know your customer, know what they want and make your brand targeted.