In addition to the logo, brand is also built around supporting graphics or illustrations.

The latest rebranding we created for MidCoast Council is an excellent example of how the use of supporting graphics supports a well designed, simple, versatile and timeless logo. The MidCoast Council logo is simple to ensure a problem free roll out and the brands personality is really expressed with the dynamic selection graphic devices.

The use of illustration is essential to a brand and allows additional visual tools to be used that should be avoided in a logo. Illustrations give a brand visual pop and make it simple to roll out dynamic visual marketing, while ensuring a consistent look.

MidCoast Council logo


Examples of supporting illustrations or graphic elements


Examples of how they are used to bring the brand together on a billboard, town entry sign and document.