“Your Branding Strategy starts, ends, lives, and dies with your customer. So in the development of your Branding Strategy, it is absolutely imperative that you forget about your dreams, forget about your visions, forget about your interests, forget about what you want- forget about everything but your customer! When it comes to marketing, what you want is unimportant. It’s what your customer wants that matters. And what your customer wants is probably significantly different from what you think he wants.”
Michael E. Gerber – The E Myth
Well Creative works with you to find out who your customer is and what most appeals to them. This is the primary focus of the brands we create.