designer & director


What did you like to do as a child?

I loved to draw. I also liked being with my friends. It was a little frustrating that when it came to suggesting fun activities to do as a group, nobody else thought drawing sounded like fun!

What were your previous incarnations?

I’ve now been in graphic design for over 30 years! Where did that go?

I graduated with the Graphic Design Certificate at Randwick TAFE way back in 1984 and worked as a junior designer at Lunn Dyer and Associates, with clients such as Qantas, BHP and The Maritime Museum. I then worked for Zulu and its predecessor BGL Marketing for over eight years as art director/designer and later creative director, with clients including Sony, Optus, Canon and SBS.

During this time I created the award winning Black Marlin wine packaging and received a London International Design award for Headway bicycle helmet packaging.

In 1994 I started my own studio, Swell Design, working primarily in corporate identity, publishing, packaging and brand promotions. I won Australian Publishers Association Awards for book design for “Poems for Young Australians” and “The Perils of Magnificent Love” by Emma Magenta. I also worked as a creative consultant at ACP on a number of magazine titles.

After 13 years it was time for a change and I went to work for Corlette Design in Sydney. My focus here was in the area of hotel graphics and signage before moving to the Mid North Coast to join forces with former work colleague Aaron and Chris to form Well Creative.

What makes you happy?

Music. Beautiful scenery. My home and garden. Delicious food. Nice things. Being with those I love. When all of those come together at once… joy!

Oh and also when my AFL team Essendon win the premiership! Unfortunately that hasn’t happened since the year 2000.

If you had the money of Bill Gates, what would you do with it?

There is so much beauty being destroyed daily. If we are to continue on this planet we need to treat it with more respect. I would want to do something that helped establish cleaner energy, more trees and less pollution.

How did you end up at Well Creative?

My partner and I bought a property in Waitui just months after visiting Aaron (previously my work colleague in Sydney) in 2010. Initially a weekender, an opportunity to start the business in Wingham arose in 2013 and I made the big move up the coast to join him and Chris in forming the business.

What is something you want to do that you are yet to do?

There are just too many corners of this globe that I have not yet seen. The older I get the less I like the idea of flying, so I would really like to do some more exploring before I ground myself for good. I love the idea of spending some time in Tuscany painting landscapes.